Product visuals that make personalisation obvious at a glance
For a personalised gift shop on Etsy, the listing image has to show the customisation before a shopper scrolls past. We designed visuals that do exactly that.
- Client
- Bespoke Gift Sets
- Sector
- Personalised corporate gifts
- Market
- United Kingdom
- Platform
- Etsy
The commercial challenge
Personalisation is hard to show in a static photo. Listings needed to make the custom branding clear without looking cluttered next to competitors.
Where things started
A range of tech gifts, from power banks to travel adapters, that could carry custom branding but were presented like generic stock.
Our approach
- 1
Point at the custom part
Every listing marks where the customer's branding goes, so the personal element is understood in the first glance.
- 2
Three benefits, not ten
Capacity, charging speed and material are shown as a short, scannable list beside the product, instead of a dense block of specification.
Selected visuals
What changed
The listings now read as a coherent, premium range, and the personalised element is clear in the few seconds a shopper gives a thumbnail.
We only publish figures we can support with data and the client's permission.