Improving Product Discovery and Checkout Flow
Closing The Gap Between Browsing And Buying
- Client: Confidential
- Service: Shopify Optimization
- Location: USA
Closing The Gap Between Browsing And Buying
Two moments decide most ecommerce outcomes: finding the right product, and getting through checkout without friction. This project focused on fixing both.
The Challenge
Shoppers were dropping off before completing a purchase. Navigation made products harder to find than it should have, and checkout added friction at exactly the wrong moment.
Results
After restructuring navigation and simplifying checkout, fewer shoppers dropped off along the way and completed sales increased.
The Challenge
- High cart abandonment
- Poor navigation
- Weak checkout flow
- Product visibility issues
- UX friction
- Low retention
Results
- 80% Sales Growth
- 35% Cart Abandonment Down
- 1.8x Checkout Efficiency