Scaling Product Sales Through TikTok and Shopify
Turning TikTok Attention Into Repeat Shopify Sales
- Client: Confidential
- Service: Shopify and Marketing
- Location: UK
Turning TikTok Attention Into Repeat Shopify Sales
The brand already had TikTok views. What it didn't have was a store built to catch that traffic and turn it into a sale, so a lot of that attention was leaking away before checkout.
The Challenge
There was no real link between what people saw on TikTok and what they landed on in the store. Product pages weren't built for cold traffic, and the path from video to purchase had too many gaps.
Results
After rebuilding the store around how TikTok traffic actually behaves, sales and conversion both moved in the right direction, and a larger share of visits started coming from short form content specifically.
The Challenge
- Unstructured traffic flow
- Low conversion rate
- Weak product pages
- No funnel strategy
- Inconsistent branding
- Poor retention
Results
- 120% Sales Growth
- 70% Traffic From TikTok
- 2.5x Conversion Boost